Barclays Money Demons
I brought Barclay’s ‘Money Demons’ to life, visualising the overspending habits we all recognise. I handled the full character process, designing how each demon should look and move from first sketches to final 3D renders and directing the social animations. The result is a set of characters that make our spending habits easier to spot before they tempt us.
The Pay Day Demon
This demon bursts out of hibernation at the end of every month, highly alert and desperate to spend. Fueled by fresh wages it races from one impulse purchase to the next until your funds are gone. Only then does it sink back into hibernation, waiting for the next pay day to strike again.
The Lunch Demon
This demon may fill your belly, but it will empty your bank account. It appears between 12 and 3, fixated on overpriced street food and proudly hostile toward any packed lunch that gets in its way.
The Deal Demon
A curious little creature that loves an offer. Commonly spotted in the reduced section spending on an array of unnecessary items.
